Social Media in Asian Banking

Social Media is once something that Asian banks shunned and avoided, but today, it is nearly indispensable. In the Social Media in Asian Banking report we look at the key drivers and challenges for Asian banks in social media.

From WeChat to Line, social media permeates nearly every Asian country. Although these platforms were historically somewhat separated from the banking industry, today, they are a critical part. From attracting new customers to maintaining existing ones, banks have little choice but to embrace social media, even when it threatens their existing business like new social platform based banks in China.

The Social Media in Asian Banking report looks at the key intersections of social media and banking and then examines the implications for Asian banks both today, and in the future. 

Clients of Kapronasia’s Asia Financial Advisory Service can download this report. For more information on this report or any other of our reports, please email us research@kapronasia.com.