Analyzing the core banking market in mainland China and Taiwan for a Global IT solutions firm

So you are looking to expand your financial services products to the Asian market, but is China the right next step for your company? Kapronasia can lend insight to this dilemma.

Background

A provider of core banking software wanted to expand further into Asia and specifically the Chinese and Taiwanese markets, but lacked the necessary information required for making an informed decision. They came to Kapronasia for help.

Solution

Kapronasia conducted extensive market research in the banking sector of each country, analyzing the market potential and IT landscape in the financial services field, providing Critical Success Factors in entering the market in China as well as in Taiwan.

Result

Kapronasia’s recommendation was for the client to delay entry until they had a more established base in Asia. The company agreed, choosing to delay further Asia expansion in favour of focusing on domestic development.